---
title: Performance Matters - 7 Steps Toward More Effective Investing
description: Lowell Pratt, CFA, President of the Burney Company, has written a book, Performance Matters - 7 Steps Toward More Effective Investing.
image: https://burneyadvisorservices.com/hubfs/Ebook%20Visual-1.png
---

[Skip to content](https://burneyadvisorservices.com/bas-resources/performance-matters-7-steps-toward-more-effective-investing#main-content)

[![](https://burneyadvisorservices.com/hubfs/Theme/bas_logo.svg)](https://burneyadvisorservices.com)

- Services 
    - [Outsourced CIO](https://burneyadvisorservices.com/outsourced-cio)
    - [Separate Accounts](https://burneyadvisorservices.com/separately-managed-accounts)
- [130-30](https://burneyadvisorservices.com/130-30-long-short-strategy)
- [Our ETFs](https://burneyetfs.com/)
- [Join Burney](https://burneyadvisorservices.com/advisors-in-transition)
- Resources 
    - [Blog](https://burneyadvisorservices.com/bas-resources)
    - [Our Team](https://burneyadvisorservices.com/our-team)
- [Connect With Us](https://burneyadvisorservices.com/contact)

 Nov 18, 2022

[Lowell Pratt, CFA](https://burneyadvisorservices.com/bas-resources/author/lowell-pratt)

# Performance Matters - 7 Steps Toward More Effective Investing

Why I Wrote This:  
Few of my parent’s generation invested in stocks. Most worked for companies that provided   
pensions and socked their savings away in banks. During my generation pensions were replaced by   
401(k) plans and overnight, regular people had to become effective investors. As expected, many   
failed and now those “thrown into the deep end” souls are retiring with inadequate resources. The   
purpose of this book is to address that.

[Click Here to Read Performance Matters - 7 Steps Towards More Effective Investing](https://burneyadvisorservices.com/hubfs/PDFs/monthly_updates/misc_other/Performance%20Matters%20-%207%20Steps%20Toward%20More%20Effective%20Investing.pdf)

![](https://burneyadvisorservices.com/hubfs/Theme/logo_footer.svg)

 Empowering advisors since 1974 because performance matters.

- [Outsourced CIO](https://burneyadvisorservices.com/outsourced-cio)
- [Separate Accounts](https://burneyadvisorservices.com/separately-managed-accounts)
- [130-30](https://burneyadvisorservices.com/130-30-long-short-strategy)
- [Our ETFs](https://burneyetfs.com/)
- [Our Team](https://burneyadvisorservices.com/our-team)
- [Resources](https://burneyadvisorservices.com/bas-resources)

 Advisory services are offered through the Burney Company, an investment advisor registered with the U.S. Securities & Exchange Commission. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the advisor has attained a particular level of skill or ability.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Lowell Pratt, CFA",
    "url" : "https://burneyadvisorservices.com/bas-resources/author/lowell-pratt"
  },
  "dateModified" : "2022-11-18T18:28:03.524Z",
  "datePublished" : "2022-11-18T18:28:03.000Z",
  "headline" : "Performance Matters - 7 Steps Toward More Effective Investing",
  "image" : [ "https://burneyadvisorservices.com/hubfs/Ebook%20Visual-1.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://burneyadvisorservices.com/bas-resources/performance-matters-7-steps-toward-more-effective-investing",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://burneyadvisorservices.com/hubfs/Theme/bas_logo.svg"
    },
    "name" : "Burney Advisor Services"
  }
}
```